Green Front Furniture Everywhere in Farmville
Green Front got its start in the mid 1960′s when owner Richard Cralle, fresh from college, was given the task of overseeing operations of this relatively new business venture by its current owner, his father. At that time, Green Front specialized in promotional furniture, but young Cralle quickly realized he would be better able to grow the company by offering higher quality items at a lower profit. He learned to buy and ship goods directly to save customers money. He paid cash wherever he could to avoid debt. And he chose a location that was more rustic than ornate–twelve massive tobacco warehouses acquired with the help of the city of Farmville. Watch a video on Green Front.